A new Apple job posting shows that Apple is looking for a marketing manager for iBookstore. It will be the manager’s responsibility to drive awareness and sales of iBooks through co-marketing programs with publishers and authors, strategic partnerships, and via online and direct marketing tactics.
iBooks is Apple’s ebook/PDF reader for the iPhone and iPad. iBooks works with the The iBookstore features books from major and independent publishers. Once you’ve bought a book—or downloaded a free one—it’s displayed on your Bookshelf. Just tap it to start reading. iBooks is a free download at the Apple App Store.
According to Apple, the iBookstore marketing manager will:
° Integrate iBookstore into all facets of marketing campaigns for key book releases (web, social networking, print, on-air, events, promotions, pr, grass roots, etc.);
° Identify new iBookstore marketing opportunities and develop new programs to drive awareness and sales;
° Track progress of all campaigns and marketing initiatives and communicate results to cross-functional teams;
° Work with iTunes Movies, TV, Apps, and Music Marketing teams to drive cross-merchandising opportunities;
° Recommend action, schedule and plan projects, estimate cost, and manage projects to completion;
° Communicate and champion iBookstore objectives and priorities as they relate to larger Apple marketing initiatives (PR, retail, Marcom, iTunes Music Marketing, iTunes Online Marketing, etc.
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